Product Requirements Document Project Savior Outdoors Mobile Application

Date: April 15, 2026

Prepared by: Business Builders

Version: 1.0

1. Overview

Product Name	Project Savior Outdoors App
Owner	Mike (Project Savior Outdoors founder)
Development Partner	Business Builders (Jay Owen, CEO)
Date	April 15, 2026
Beta Launch	June 1, 2026
Public Launch	July 1, 2026
Target Milestones	Florida & Texas musters (October 2026) - app fully live

Mission Statement: Build a mobile application that serves as the cornerstone connector for veterans and first responders nationwide, providing community, purpose, and faith-based discipleship to combat veteran suicide through the gospel.

2. Problem Statement

480 veterans currently enrolled locally with no scalable digital infrastructure to grow
No centralized platform to deliver discipleship, community engagement, or event coordination
Existing outreach relies on fragmented tools (Google Forms, social media, Excel sheets)
Supporters and donors lack visibility into PSO's impact and mission progress
Veterans and first responders in remote/isolated areas have no way to connect with PSO community or resources

3. Target Users

User Type	Description	Primary Need
Veterans	Active duty, reserve, or retired military across all branches	Community, discipleship, purpose, crisis resources
First Responders	Fire, rescue, law enforcement personnel	Same as veterans - peer community and faith resources
Supporters / Donors	Non-veteran individuals who want to give, pray, and follow the mission	Donate, pray for requests, see impact/updates
Hidden Heroes	Spouses of veterans/first responders (primarily female)	Dedicated resources, community connection, monthly Zoom discipleship
Admin / Staff	PSO staff and Business Builders team	Content management, analytics, communications

4. Goals & Success Metrics

Three Pillars

Every feature decision is measured against three pillars:

Community - connecting veterans and first responders so they're not alone
Purpose - giving them something to look forward to (events, serve opportunities, being part of a movement)
Faith - discipleship, scripture, pointing them to Jesus as the answer to ending veteran suicide

Primary Goals

10,000 active veterans and first responders on the platform by end of 2026
Streamline access to discipleship, events, and community resources
Community, purpose, and faith - serve users with ongoing engagement, not one-time programs

Key Performance Indicators (KPIs)

KPI	Description
Total registered users	Segmented by veteran/first responder/supporter
Daily/weekly active users	Users engaging with content, prayer, or challenges
Prayer requests submitted	Volume + number of prayers logged by community
Challenge completions	Users completing daily/weekly discipleship activities
Event registrations	Sign-ups through the app for musters and hunts
Geographic distribution	Zip code mapping of user base for outpost/event planning
Streak retention	Average consecutive days of app engagement
Referral/share volume	Number of times app or content is shared externally

What Failure Looks Like

Failure to launch
Low engagement / users download but don't return
App too complex or not user-friendly
Content feels cheap or unprofessional

5. Feature Requirements

5.1 Phase 1 - Must Have (MVP)

Feature	Description	Priority
User Onboarding	Phone number-based login (low friction). Collect name, email, phone first. Secondary: branch of service, zip code, supporter/veteran/first responder classification.	Critical
Prayer Request System	Users submit prayer requests; others can tap "pray" and get counted. Automated AI moderation flags inappropriate content for admin review. Notification sent when someone prays for you.	Critical
Weekly 1122 Discipleship	Embedded weekly video message from Church of Eleven22 + curriculum questions + action items. Enables first responders nationwide to do discipleship right where they are.	Critical
Topic-Based Discipleship	Content organized by topic (anxiety, depression, divorce, lust, fear, etc.) with scripture references, recommended podcasts, YouTube channels, and trusted resources.	Critical
Daily Scripture / Devotional	Automated daily scripture reading with reflection questions. AI-generated within theological guardrails. Option to widget on phone home screen.	Critical
Daily Challenge System	"75 Hard"-style daily challenges driving spiritual disciplines (pray for someone, read scripture, send an encouraging text, etc.). Repeatable cycles. Progress tracking with completion percentage.	Critical
Media Display	Video content feed pulling from PSO YouTube, Instagram, and original testimony videos. Sorting, search, and categorization by topic.	Critical
Event Calendar	View upcoming musters, hunts, and discipleship events. Registration/sign-up flow integrated.	Critical
News & Updates Feed	General stories, mission updates, content from PSO leadership.	Critical
Find a Church (GIS)	Location-based search for Acts 29 network churches. User taps location button, nearest trusted churches displayed.	Critical
Push Notifications	Free push notifications for updates, weekly discipleship reminders, event announcements, prayer encouragement.	Critical
Crisis Resources	Visible link to 988 Suicide & Crisis Lifeline. Contextual display - if user searches sensitive topics, surface crisis resources proactively.	Critical
Gamification (Basic)	Login streak tracking (consecutive days). Milestone notifications (30 days, 100 days, etc.). Simple confetti/congratulations UI.	Critical
Basic CRM Sync	App user data syncs to CRM (single source of truth). Single sign-on between app and CRM platform.	Critical
ManyChat Integration	"Comment SAVIOR" social automation for DM-based app link delivery. Key distribution channel.	Critical
Admin Portal	Content upload and management. User analytics dashboard (total users, active users, new signups, prayer stats, engagement trends, geographic data).	Critical
Sponsor & Partner Display	Showcase major sponsors/partners with logos and links.	High
Veteran Testimonial Videos	Dedicated section for filmed testimonies - searchable, categorized.	High
Hidden Heroes Section	Demographic-based content for military/first responder spouses. Identified during onboarding. Dedicated resources and monthly Zoom discipleship.	High

5.2 Phase 2 - Post-Launch

Feature	Description
ID.me Integration	Veteran/first responder identity verification via ID.me API. Background check capability for hunt registrations.
Advanced Gamification	Custom badges for challenge completion, sharing milestones, prayer streaks. Monthly competitions (e.g., most shares wins PSO merch/gator eyewear). Private leaderboards revealed post-hoc for recognition/rewards.
Social Sharing	Deep links to share app content on social media. Referral tracking (who invited whom). Gamified sharing incentives.
Merchandise Store	In-app store for PSO swag. Integrated with third-party fulfillment partner (no inventory management).
One-on-One Chat	Direct messaging between users. Requires moderation strategy and safeguards.
Groups / Outposts	Users form private brotherhood groups. Potential local meetup facilitation with vetting process (modeled after 1122 outpost program).
AI-Powered Content Search	Search PSO video library by topic, scripture, keyword. AI summarizes content and links to timestamp in video. Sensitive topic detection triggers care/crisis resources.
Check-In System	Digital attendance logging for weekly discipleship, hunts, and events (replaces manual counting).
Sponsor-a-Veteran	$97/month recurring donation tied to veteran sponsorship model. Dashboard showing sponsored vs. unsponsored veterans. Core fundraising strategy.
Automated Waivers	Digital waivers for hunts and events, stored per user profile.
CRM Deep-Sync	Full integration with Donor Box, Virtuous, or HubSpot. Automated workflows: event follow-up emails, donor nurturing, hunt onboarding sequences.
Custom Phone Wallpapers	Memory verse or PSO-branded wallpapers generated for users.

6. User Onboarding Flow

Step 1: Enter phone number -> receive verification code -> login Step 2: Collect name and email address Step 3: Classification question: -> Veteran (select branch: Marine Corps, Army, Air Force, Navy, Coast Guard) -> First Responder (Fire, Rescue, Law Enforcement) -> Supporter / Donor -> Hidden Hero (spouse) Step 4: Zip code collection Step 5: Land on home screen - simple, clean, not overwhelming

Design Principles

Minimal friction at signup - get phone, email, name first
Do not require ID.me or DD-214 at initial registration (Phase 2)
Phone number-based auth preferred (no passwords)
Single sign-on across app and CRM

7. User Permissions

Role	Permissions
Admin	Full access: add/remove content, view analytics, manage users, respond to communications, moderate prayer requests
User (Veteran / First Responder / Supporter / Hidden Hero)	Access all public content, submit prayer requests, pray for others, register for events, complete challenges, view media. Content may be tailored based on demographic classification.

Note: Staff will use the app as regular users (praying, engaging) in addition to any admin functions.

8. CRM & Backend Integration

Current State

Donor Box handles donations (4% platform fee + Stripe fees = ~7% total)
Excel spreadsheets for most operational tracking
No unified CRM

Requirements

App user data must sync to CRM (single source of truth)
Single sign-on between app and donation/CRM platform
Open API required for app <-> CRM communication
Automated workflows: event follow-up emails, donor nurturing, hunt onboarding sequences (waivers, itineraries, background checks)
Text/SMS and email campaigns segmented by user type (veteran, supporter, branch, location)

CRM Evaluation

Platform	Notes
Donor Box	Already in use; evaluate CRM waitlist product and full feature set
Virtuous	Ideal for larger orgs ($2-3M+ annual revenue); may be premature
HubSpot	Strong marketing automation but lacks native nonprofit/donor features
Custom Build	Viable for specific registration/tracking needs given AI-enabled development

Action Item

Schedule Donor Box CRM demo; assess API capabilities and whether it can serve as primary CRM alongside app.

Open Risk: Donor Box Fee Structure

Current processing: ~7% total (4% Donor Box platform + ~3% Stripe). Directly impacts the sponsor-a-veteran strategy and donation revenue. Evaluate alternatives before finalizing donation integration.

9. Design & Branding

Fully branded to Project Savior Outdoors (logo, colors, fonts from existing brand kit)
Simplicity is non-negotiable - clean, professional, not busy
Must feel legitimate and high-quality, not a cheap calendar app
Inspired by: YouVersion Bible App (streaks/badges), 1122 church app (prayer/engagement), Bible Project (topic-based video journeys)
Mobile-first (iOS priority, Android TBD)

10. Marketing & Distribution Strategy

Channel	Tactic
Social Media	Mike's 500K+ followers; "comment SAVIOR" ManyChat automation for DM-based app link delivery
Speaking Engagements	CTA from stage: "Text SAVIOR to [number]" or visit short URL
Celebrity / Influencer	Leverage relationships (e.g., Hardy) for one-post promotions
Email / Text Blasts	Existing donor/volunteer lists receive app launch announcement
Fox News / Media	CTA during media appearances
Word of Mouth	Gamified sharing + referral tracking in app
Soft Launch	Beta group tests app before public release; collect feedback and fix issues

11. Technical Considerations

Platform: iOS (Apple App Store) - Android TBD
Tech Stack: Recommendation to be finalized during discovery (React Native is a strong candidate for cross-platform)
Apple Review: 2-6 weeks for initial App Store approval; factor into timeline
Hosting: Cloud-based; scalable for 10,000+ concurrent users
AI Moderation: Automated review of prayer requests for inappropriate content; flagged items hidden until admin review
Content Automation: Daily scripture/devotional generation with theological guardrails
Data Privacy: User location data (zip code) for geographic analytics; standard privacy compliance
API Requirements: Open API for CRM sync, potential ID.me integration, social media content feeds

12. Timeline

Milestone	Target Date
Blueprint complete	Late April 2026
Functional prototype for review	Late April 2026
Prototype feedback & iteration	May 2026
MVP development complete	Late May 2026
Beta launch (50 veterans)	June 1, 2026
Apple App Store submission	June 2026
Public launch	July 1, 2026
Florida & Texas musters (app fully live)	October 2026

13. Investment

Item	Cost
App Build, Support & Hosting Design, development, testing, launch, monthly data review, hosting, 2 batch content updates/month, bug fixes, CRM integration	$5,000/month
Market & Promote PSO website redesign, website-app integration, promotion plan strategy & execution, ManyChat & social automation, launch campaign, ongoing marketing	$6,000/month
Combined (bundled discount)	$10,000/month ($1,000/mo savings)

14. Open Questions

What specific onboarding questions should be asked beyond branch/service type?
What is the content creation cadence and who owns it (Eli, Mike, or automated)?
Final CRM decision - Donor Box CRM vs. alternative vs. custom build?
Should the app support Android at launch or iOS only?
What is the moderation plan if/when chat or groups are introduced?
Hidden Heroes: separate content track or shared app with demographic filtering?
Outpost program: when and how to formalize local meetup facilitation?
Sponsor-a-Veteran: exact pricing (~$97/mo discussed), packaging, and launch timing?
How does Brawler Creek Outfitters / Blue Collar Brawler integrate (if at all) with PSO app?
Donor Box fee structure (~7% total) - evaluate alternatives before finalizing donation flow?

15. Stakeholders

Name	Role
Mike	PSO Founder & Executive Director
Jay Owen	CEO, Business Builders - App development & digital strategy
Matt	PSO Board Member - CRM, operations, fundraising
Eli	PSO Discipleship Coordinator - Content & curriculum
Ashley	PSO Operations
Chris Webster	Business Builders team - Execution
Rally	Financial/budget coordination
Rick	PSO team